Hull FC Shop

Hull FC Shop

A passionate rugby league team with over 150 years local sporting heritage and a strong and loyal fanbase to boot!

Tackling Shopify

Hull FC where looking to re-locate their online retail presence. They needed to quickly move from their dated eCommerce platform to a more reliable and flexible Shopify store. They required something that would cope with upcoming kit release sales spikes whilst offering more control with stock inventory and seasonal offers & discounts.

My role was to re-imagine a new webstore style & develop upcoming social graphic styles that would be used to announce the bold 2017 season kit colour-way. I also created a photography style that reflected the new kit colours and would be used for the future banner ads & digital collateral.


Shopify's 'District' theme was the foundation for the new webstore, due to its plentiful customisation options and clear flexible block types that would help in creating a solid visual hierarchy's for key pages on the site.

Follow Us Home & Away

Incorporating the clubs Instagram feed was a perfect addition to the store homepage. Having this section allowed for communicating and reflecting the upcoming 2017 season campaign with fans and site visitors.

Mobile Experience

A strong mobile experience was important and the 'District' theme came up with all the answers needed for delivering a responsive and easy to navigate website to the fans, allowing them the flexibility to browse & purchase their perfect products from anywhere.